The consumer statistics by Business2Community revealed that there are 2.2 million apps on the Google Play Store 2 million on the Apple App Store. These apps are expected to generate whopping revenue of $189 billion by the end of 2020. To snatch lucrative outputs from this flourishing industry, a number of mobile app developers are threading together their innovative and technical expertise to form highly engaging, performance-driven apps.
However, the success or failure of these applications hinges on its ability to stand out from the large cluster of other apps on these stores. To cut through the noise of the millions of apps, social media can prove to be greatly advantageous. Social media has one of the largest user-base and enables effective app marketing on a minimal budget. It facilitates app exposure and lets the app reach out to millions of people in one go. To gain the most from social media, below we have discussed the seven social media tricks. These would help your app penetrate the market and gain higher reach. So just read on…
· Engage With Trailer Videos
Videos are the most trending on social media this year. Live videos, stories, short videos and even the longer ones, every type of video is getting more attention in 2017. The app developers need to leverage the power of video in their app marketing efforts. Get an engaging trailer video of the app developed before its launch. Share this video on all the social media platforms like Facebook, Twitter, Instagram, Google+ and Snapchat to create a social buzz among your social followers. In fact, live video of the app launch, short videos showcasing the app’s features, and quick ‘How To’ videos would also work wonders in promotions.
· Incentivized Promotions
One of the best ways to get users to download your app is by offering incentives and rewards. Give your users an added benefit of connecting with you through these incentive programs. Referrals from your existing users and offering attractive rewards for each successful invite or mobile application download can help in increasing the number of downloads in a small time. You can offer virtual currency, rewards coins or other digital points for first-time users or discount on your product/service for app downloads.
· Invest In Facebook Marketing
With active Facebook marketing, you can easily reach out to more than 1.7 billion users at once. Create a Facebook page for your app and engage the potential users in group conversations. Post content, high-quality images, infographics and videos related to the app, how it can be beneficial to the users on your Facebook page. Keep following more users to make them follow you in return. Share their content, gain credibility of your users and encourage them to share the content about your app on their profiles.
· Host Contests
The best way to create a buzz among the users regarding your app is to host contests with attractive offers. Host contests on different social media platforms, inviting people to download your app for some significant function and offering rewards to the lucky winners. Ing Vysya, a life insurance company, hosted a very intriguing “Selfie Contest” on Facebook to get app downloads. Users were asked to upload selfies on the app after installation to enter the chance of winning a Smart Phone.
· Festive And Occasional Marketing
Festivities and yearly occasions is a great way to attract more users for increased mobile app downloads. Update your apps according to the upcoming occasion, holidays or festival and create hype around your app. Leverage the power of social media during these occasions and inform your potential users how your app can be useful to them on that occasion. Headspace used the occasion of Mother’s Day and shared updates about extra 25% discount on premium membership to the women of that age group.
· Have An App Hashtag
Hashtags are a quick and effective way to spread the word about your mobile app. Create hashtags about your mobile app and let people share the hashtag on various social media profiles. It not only helps in getting noticed but also in maximizing the reach. Use these hashtags on Twitter, Instagram and even on Facebook to engage and encourage people to download your application. Using these hashtags, you can also know about how many users are actively interacting with your generated hashtag.
· Get Shared By Influencers
Get noticed by more people through the influencing power of the market influencers. Get the top influencers to review or rate your mobile app in a short video and use it to target their followers. Target influencers who have a large social media following of the people whom you want to sell. Connect with the key influencers in your niche field and share their content on your page. Let them know you are interested and with time they would start sharing your content on their social media pages and blog pages.
Understand your target audience and their behavior to develop an amazing mobile application and follow these seven quick and simple social media tricks to create a buzz. These tips work even on a shoestring budget and would help you get the numbers rolling in for your mobile app downloads in a short time.